Saturday, July 21, 2012

DirecTV and Viacom deal brings MTV, Comedy Central, Nickelodeon and the rest back on the air

After a week or so of increasingly contentious negotiations Viacom and DirecTV have come to some sort of agreement, returning the missing channels to satellite TV subscribers as of... now. Naturally, each side is sticking to its guns, and even with a long term deal inked they still disagree on the number of channels involved.

So who won? The exact financial numbers have not been revealed, but you can check out the dueling press releases after the break. The contested Epix package is an option (but not a requirement) for DirecTV, while the satellite broadcaster is happily adding access to Viacom content on mobiles, PCs and "other media devices" as a part of its DirecTV Everywhere service. Thanks to support from other pay TV providers, DirecTV is taking the more aggressive position, but we'll wait for the inevitable "people in a position to know" to chime in with some dollars and cents figures before calling a victor.

Update: As expected, Bloomberg reports "people with direct knowledge" claim the new agreement is another seven year contract priced at more than $600 million per year, about 20 percent more than what Viacom was getting before. At least one analyst called it a win for both sides -- we'll see how subscribers fared if (when) there's a rate hike any time soon.

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DirecTV and Viacom deal brings MTV, Comedy Central, Nickelodeon and the rest back on the air originally appeared on Engadget on Fri, 20 Jul 2012 06:12:00 EDT. Please see our terms for use of feeds.

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